Learning objective

  • To describe some of the methods used to encourage people to buy things online.

Success criteria

  • I can describe some methods used by companies
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National curriculum

Computing

Pupils should be taught to:

  • Use
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Before the lesson

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Lesson plan

Recap and recall

Display the Presentation: Brain dump and hand out whiteboards and pens (one each). Allow time for the children to write down what they remember from the previous lesson.

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Adaptive teaching

Pupils needing extra support:

Could use the slides from the Presentation: How do companies encourage us to buy online? for reference.

Pupils working at greater depth:

Could suggest what the children could have done in the situations; could create their own situation to share and discuss with the class at the end of the lesson.

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Assessing progress and understanding

Pupils with secure understanding indicated by: describing some of the

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Vocabulary definitions

  • ad

    Short for advertisement, companies pay for their website to be at the top of the list of search engine results.

  • in-app purchases

    Extra content or services that are advertised and can be bought when using an app.

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Sarah Vaughan

Computing specialist

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Sarah has 13 years of experience teaching in a primary school and leading computing.   She now works as a Subject Matter Expert for the NCCE across the East Midlands. In this role, she supports primary schools with bespoke training to develop and…
Find out more
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