Pupils needing extra support: 

Should use the handy hints on slide 2 of the Presentation: Eco-gadget bike project to help them write their market research questions; could use slide 3 of the Presentation: Eco-gadget bike problem statement to structure their problem statements by selecting the appropriate options and completing the sentence starters; should use the questions from the tally chart to help them complete their competitor research.

Pupils working at greater depth: 

Should analyse the information on the link: Rock the bike USPs and create a list in their books of the competitor USPs (unique selling points); should create a user persona based on themselves as a potential buyer of the eco-gadget bike (using slide 8 from the Presentation: Eco-gadget bike project as a guide).